Please enjoy the following in-depth look into some of my favorite projects that I had the honor of contributing to.

Leadership Pueblo Class of 2019 project

Coordinated by the Greater Pueblo Chamber of Commerce, Leadership Pueblo is a 6-month long professional development opportunity dedicated to educating leaders in the community about Pueblo's unique history and the multi-faceted operations of such a large city. Through 7 different full-day excursions, our class learned about: the Past, Present, and Future of Pueblo, State Government and the Judicial System, Local Education, Local Government and Judicial systems, Health & Human Services, Major Resources available to improve citizen's quality of life and promote growth, and lastly how Media & Arts influences our community. In addition to the educational days, the class was charged with completing a sustainable project that would help to improve an issue we saw within the community. After much debate and many strong ideas, our class chose to tie our historic past with our future hope. We focused on an incident where Puebloans came together, regardless of their class, race, or gender, and worked together to rebuild their city - The Great Flood of 1921 in the City of Pueblo.

Geographic expansion project

I had the honor and privilege to plan, pitch, and execute a market expansion strategy for a home-service company. Below you can see a redacted (for privacy) version of the pitch, background information on the client, the identified target markets, as well as the results achieved one year after the strategy's implementation.

The Challenge: Breaking into a new service market and establishing the client as a trustworthy and professional option for their home's needs.

Target Market: Utilizing existing historic data from the client's home market and the ESRI database tapestry segmentations the client and I narrowed our target audience from any homeowner to the following:

Target A - Current Market (GEO1):

• Homeowners with homes located in areas that met the following criterion:

  • Homes built by an Anonymus local builder who installed known faulty XXX connection products in their new home builds

  • Homes built in areas with shale under the soil surface, causing foundations to be prone to shifting

  • Existing clients with previously installed appliances due to reach the end of life expectancy

• Women ages 35-55 with a shared household income over $70,000 (Tapestry segment Workday Drive 4A)

• Mid-career Millenials with young families and college degrees (Tapestry segment Bloomburgs 1C)

Target B - New Market (GEO2):

• Geographic areas where the population mirrors the Workday Drive 4A Tapestry segment

• Homes located in areas with shale under the soil surface

• Fast-paced professionals working in the downtown area but living in the suburbs

• Well connected, technologically savvy consumers willing to spend on quality services and often willing to research offerings prior to purchasing. These proactive consumers prefer to pay professionals for services as they value their free time and often have savings available to cover unforeseen expenses. Likely to purchase a maintenance or warranty plan. (Professional Pride 1B)

Results: One year after implementing the proposed marketing strategy - that included print, OOH, local TV, radio, online display ads, social media ads, a website refresh that focused on local SEO optimizations, direct mailers, event sponsorships, employee networking activities, city and state business awards, and over 20 news outlets covering our growth and achievements - the client saw a 117.78% growth year-over-year of invoice payments. The client hired a Geo2-dedicated employee during this year to better service the growing needs of the new customers and additional office-staff was hired to provide quality customer service and support for service technicians.

During the early days of the COVID-19 pandemic, the Brighton Economic Development Corporation started this community campaign which matched over $1800 of donations that were then used to feed first responders, night-shift hospital workers, and our city's most vulnerable populations. Utilizing local vendors, the economic and community boost brought hope during some of the darkest times. I was responsible for creating the GoFundMe, promoting the initiative, publishing the press release, scheduling the times for the meal delivery, capturing footage, editing videos together to create the above piece, and finally publishing the video through multiple channels including our local TV station. Our organization received praise for this initiative from local officials and many community members.

Website recreations with SEO and UX/UI optimizations

Keyword research can make the difference between showing up for 38% or 61% of your target audience!

By comparing simple terms like Chiropractor vs. Chiropractic or variations of those like Sports Chiropractor we can see which keywords are being searched more frequently and by which geographic locations. When clients pair search engine optimization and keyword research with their multi-platform content strategy the results are often far better than if these items had been completed in their own silos.