Coordinated by the Greater Pueblo Chamber of Commerce, Leadership Pueblo is a 6-month long professional development opportunity dedicated to educating leaders in the community about Pueblo's unique history and the multi-faceted operations of such a large city. Through 7 different full-day excursions, our class learned about: the Past, Present, and Future of Pueblo, State Government and the Judicial System, Local Education, Local Government and Judicial systems, Health & Human Services, Major Resources available to improve citizen's quality of life and promote growth, and lastly how Media & Arts influences our community. In addition to the educational days, the class was charged with completing a sustainable project that would help to improve an issue we saw within the community. After much debate and many strong ideas, our class chose to tie our historic past with our future hope. We focused on an incident where Puebloans came together, regardless of their class, race, or gender, and worked together to rebuild their city - The Great Flood of 1921 in the City of Pueblo.
Our class partnered with Pueblo Parks and Recreation to identify 6 different areas of need in our community. We chose the second week of June for its proximity to the anniversary of The Great Flood of 1921 and we set a goal of bringing 250 people together from all walks of life to serve their community. I was privileged to lead the marketing and communication efforts for this project. Our class president, Matthew Albright, and I presented our class’s idea to both the city council and the county commissioners to secure their support and approval.
Samantha Derosier contributed the following for this event:
Logo and Flyer Design
Social Media content creation and posting
Presenting to Pueblo City Council and County Commissioners to secure their support of the event
Press Release creation and distribution both before and after the event
Coordinating with the local TV station (KOAA 5) to showcase our video of the day's events during that evening's newsreel
Website design and launch
Created sponsorship procurement assistance materials
Created and automated the volunteer Google Form to Sheets integration
Secured a pro-bono videographer to capture the event
Transporting, directing, and assisting the videographer during the event
Integrated Google Map locations for volunteer meeting points onto the website
Assisted with the transportation of materials and refreshments for volunteers
Picked Up Pueblo!
I had the honor and privilege to plan, pitch, and execute a market expansion strategy for a home-service company. Below you can see a redacted (for privacy) version of the pitch, background information on the client, the identified target markets, as well as the results achieved one year after the strategy's implementation.
Homeowners with homes located in areas that met the following criterion:
Homes built by an Anonymus local builder who installed known faulty XXX connection products in their new home builds
Homes built in areas with shale under the soil surface, causing foundations to be prone to shifting
Existing clients with previously installed appliances due to reach the end of life expectancy
Women ages 35-55 with a shared household income over $70,000 (Tapestry segment Workday Drive 4A)
Mid-career Millenials with young families and college degrees (Tapestry segment Bloomburgs 1C)
Geographic areas where the population mirrors the Workday Drive 4A Tapestry segment
Homes located in areas with shale under the soil surface
Fast-paced professionals working in the downtown area but living in the suburbs
Well connected, technologically savvy consumers willing to spend on quality services and often willing to research offerings prior to purchasing. These proactive consumers prefer to pay professionals for services as they value their free time and often have savings available to cover unforeseen expenses. Likely to purchase a maintenance or warranty plan. (Professional Pride 1B)
ESRI Tapestry Segments like the one above were invaluable in the advertisement targeting and re-targeting efforts.
By analyzing ESRI maps such as the one above, I was empowered to select OOH and direct mailing advertisements in areas containing consumers in our target market.
I was honored to attend a number of award presentations with the client.
During the early days of the COVID-19 pandemic, the Brighton Economic Development Corporation started this community campaign which matched over $1800 of donations that were then used to feed first responders, night-shift hospital workers, and our city's most vulnerable populations. Utilizing local vendors, the economic and community boost brought hope during some of the darkest times. I was responsible for creating the GoFundMe, promoting the initiative, publishing the press release, scheduling the times for the meal delivery, capturing footage, editing videos together to create the above piece, and finally publishing the video through multiple channels including our local TV station. Our organization received praise for this initiative from local officials and many community members.
Samantha Derosier contributed the following for this campaign:
Assisted in the creation of the GoFundMe account
Social Media content creation and promotions
Press Release creation before and after the initial event plus additional press releases for subsequent events
Coordination and communication of the day's events to coworkers and volunteers
Scheduling and interviewing local business owners
Video capture, audio overlay, and final video production
I've taken website structures with fewer than 3 pages and re-created them with UX/UI and SEO best practices in mind. I take special care to educate clients on the importance of clearly defining the purpose, goals, and target audience for their website. Utilizing the client's industry knowledge and my keyword research, together we create an SEO and content strategy to best optimize their website's searchability and content quality. During the website recreation backlink opportunities are identified, page speed is optimized, mobile viewing is prioritized, analytics pixels are integrated, and the NAP pack is standardized and proliferated to various aggregate sites to increase domain authority.
For clients who are seeking to know more about their website's performance, I've performed SEO Audit Reports that identify issues and opportunities for clients. A computer-generated and customer-minded human review of the website can give the business owner a better understanding of how their site is viewed by potential customers.
(See below for an SEO audit report example)
A slightly redacted wireframe of a client's original website structure.
The new website structure (slightly redacted for privacy) which iterates target keywords and optimizes the user experience.
By comparing simple terms like Chiropractor vs. Chiropractic or variations of those like Sports Chiropractor we can see which keywords are being searched more frequently and by which geographic locations. When clients pair search engine optimization and keyword research with their multi-platform content strategy the results are often far better than if these items had been completed in their own silos.
In the words of a famous rabbit...
Stay tuned for additional project highlights!